Workplace wellness programs have become an integral and crucial part of most organizations and business strategies. From being just an employee benefits perk, wellbeing programs have now become a must-have workplace initiative.
A corporate wellness market report revealed that workplace wellness programs are anticipated to grow from 2020 to 2027 to reach $66.20 billion at a CAGR of 5.9% in the next 5 years.
Despite reports showing positive benefits of the corporate wellness programs, there are still a couple of barriers that stop employers from taking full advantage of the health and wellbeing initiatives.
One of the key reasons for the low employee engagement is the ineffective design and inefficient implementation strategies. And so, to ensure the best-suited customized wellbeing programs are delivered in line with the company’s goals, the latest health and wellness trends must be considered.
So, the success of the corporate wellness programs starts by having a well-planned pre-launch and launch. Here are the four components that employers must consider for the successful launch of employee wellness programs.
Launching a Successful Employee Wellness Program
There are 4 key components that employers must consider for a successful launch of workplace wellness programs –
- Explain Mission and Vision
- Set a Proper Budget
- Clear Communication
- Program Assessment and Evaluation
Explain Mission and Vision
For the workplace wellness programs to be successful, the initiatives must align with the company’s policies and goals. Having a proper mission and vision for the wellbeing program will make it easier for employees to understand the idea behind the initiative. The mission and vision will lay the foundation to build the right program with the best-suited employee wellness solutions. A clear mission and vision will set the right goals and plan relevant modules. It is vital to set S.M.A.R.T goals that will design and direct the wellbeing programs.
Set a Proper Budget
Apart from mission/vision and goal setting, another major factor for the shortfall of the workplace wellness programs is the budget. A set budget for the wellness initiatives must be fixed and backed by the senior management and executives. Comprehensive wellbeing programs include many modules like incentives, third-party vendors, program materials, and other expenses. Having a proper financial plan that can accommodate all these expenses is crucial for the success and endurance of the workplace wellness program.
All the efforts of designing and implementing the wellbeing initiatives will be futile if it is not communicated properly to the entire workforce. Only when employees are aware of the program’s details will the participation and engagement increase. The marketing and communication plans must include all the information for the employees. It must create awareness and convey the benefits of the wellness initiatives to ensure employees know what to do and what to expect. Communication across different channels is effective in ensuring the message reaches out to the entire workforce. Having a dedicated wellness coordinator can be of great help to manage and communicate the wellbeing program solutions.
Program Assessment and Evaluation
Health and wellbeing solutions can give significant results only in the long run. So, planning short-term wellness solutions will not give the anticipated results. Also, the long-term outcomes must be evaluated with the right evaluation metrics and key performance indicators (KPIs) to analyze and understand the success of the employee wellness program. Based on these results, employers and wellness coordinators can identify any loopholes to redefine their strategies to drive engagement and success.
Businesses need to redefine and reassess the planning and implementation of their employee wellness programs. With the usage of the right corporate wellness technology and communication plans, while staying in line with the latest employee wellbeing trends, employers can offer customized workplace wellness programs that can promote behavior change and help the workforce lead a healthy lifestyle.