Accounting for almost $8 billion in the US, corporate wellness initiatives are the trending ways to make a big buck in the industry, and with almost 60% of the organizations looking for some kind of employee wellness program, the competition is high.
But how do you choose the right wellness vendor for your company?
Research has shown that despite spending many dollars on these wellness programs, the outcome is not much as expected. Is the vendor at fault, or is it just your workplace environment?
Whatever the reason is, you need to make sure that your wellness dollars are being spent for the right purpose and bring the desired results.
Here are a few cues to sketch a plan that could help you launch your corporate wellness program to ensure it is being invested in the right actions and to have a better ROI for the business.
1. Scheme Out Your Business Goals And Desired Outcomes
To start your planning, you need to have a clear vision of what you are expecting for the outcome. When you know what you need to look out for, it becomes easier to check the metrics and progress, and understand if the wellness program is helping you or how better you can help in improving it. List out the pain points of your company like absenteeism, healthcare costs, etc., and keep regular tabs on the metrics.
2. Understand Employee Health, Wellness Needs, And Interests
A successful wellness program is one that has maximum participation and engagement from the users. If the challenges or activities do not interest the users, they might not partake in them, and low numbers of participation are a waste of resources. Take a survey or hold meetings with smaller groups of people to know their wellness requirements and interests, and chalk out ways to include the ideas in the wellness program. This will ensure higher employee engagement, and also boost their morale when they know their opinions are being considered.
3. Convey The Message Efficiently To All The Employees
To participate in wellness challenges or activities, the employees need to be aware of it, and how it will benefit them. Send notifications via emails, in-house messenger, flyers, posters, and more to spread the word to all the employees. Keep the first few activities voluntary, as forced participation may be overwhelming for a few users. With time, as they see the fun and excitement, the participation rate may increase.
4. Extend Incentives And Rewards To Influence Engagement
Anything good that is extra is always welcome for all humans. So, if the wellness challenges are fun and exciting while making you healthy and fit, along with a few extra rewards, it is sure to lure the users into participating in it. Plan your finances and wellness budget before you announce the possible rewards and milestones. Don’t promise the moon if you cannot give it to your employees.
5. Break The Ice With Simple And Interesting Wellness Challenges
Take into account the thoughts of your employees, and create wellness challenge ideas accordingly before assigning them to them. Keep the challenges simple, yet exciting for the starts, and reward inevitably. This will grab the attention of more employees, increasing participation gradually. Keep the users tagged with the reports, updates, and progress, and offer steady customer support.
For a company to show that employee wellbeing is its primary concern, they need to act on its words. Employee wellness programs are all about providing support, motivation, and opportunities for employees to adopt healthier habits to live a life of holistic wellness.
At Wellness360, we work to improve the workplace health culture by implementing employee engagement strategies that offer many wellness benefits to the employees, and also boost organizational productivity.