For organizations to succeed and ensure employee engagement while maintaining a healthy workplace culture for health and wellbeing, the first step is to set the right goals. Goal setting is crucial as it motivates employees to align their values and performance with the workplace objectives and culture. And so, goal setting must be done the SMART way.
S.M.A.R.T goal-setting approach is the acronym for – Specific, Measurable, Achievable, Relevant, and Timely.
- Specific – Specific goals that are well-defined and have clarity.
- Measurable – The goals must be measurable. It does not necessarily be quantifiable, but must allow tracking to understand the impact.
- Achievable – Setting achievable and actionable goals will motivate employees to work for them.
- Relevant – The goals must be strategic to meet the wellbeing and business objectives for success and growth.
- Timely – The deadlines to achieve the goals must be clear with a set time window.
Why S.M.A.R.T Goals are Important for Workplace Engagement?
Setting proper goals paves the right way to guide companies and teams to achieve success and growth. A defined goal makes it easier to plan the journey and motivates achieving them, on the personal and professional fronts.
Setting goals can be done by different approaches. They can be short-term or long-term; they can be simple or challenging. Whatever the goals are, they must be set with the key objective of –
- Improving employee engagement
- Better performance and productivity
- Higher success rates of the corporate wellness programs
Setting S.M.A.R.T Goals
Setting S.M.A.R.T goals provides the necessary direction for an efficient workplace and effective employee productivity. They can include health and wellbeing goals, teamwork goals, performance goals, or any other occupational or personal goals. The endpoint is – these goals must ensure higher productivity to ensure business growth.
- Specific – Setting non-specific or unlimited goals can be of no use. To achieve the key business objectives while ensuring enhanced performance and productivity, it is vital to set specific goals that are aligned with workplace priorities and policies. The 5 W’s for setting specific goals include – Who, What, Why, Where, When, and How. Once you have the answers for these questions, setting your strategic goals becomes easier to plan and achieve.
- Measurable – The specific goals must also be measurable and attainable. When the goals cannot be measured, the progress cannot be tracked either. These measurable goals need not necessarily sum up to a number or any statistic. It can reflect the growth or drop of other employee engagement or wellbeing indicators. Break down the goals into smaller targets to measure progress easily. It can also help in designing strategic approaches to overcome the current challenges and motivate employees to achieve their goals, while helping them measure progress throughout the journey.
- Achievable – Setting easy goals may not be challenging enough for many and may not motivate them to achieve them. On the other hand, setting tough goals can make it difficult or discourage employees from achieving them. And so, setting specific and measurable goals that are achievable is vital. It is important to know employee interests and capabilities before setting the goals. If the set target does not interest employees, or if achieving it is beyond their capacity, they will be demotivated and unwilling to strive for it. So, it is important to have a balanced and defined approach while setting achievable goals.
- Relevant – Nothing can be more frustrating than setting goals that are not relevant to business growth or employee wellbeing. The set goals must be specific and relevant to boost employee engagement, productivity, and overall growth. By understanding the relevance, it becomes easier to split the target into small achievable goals. Setting such relevant and realistic goals can ultimately boost the success of corporate wellness programs and overall business growth.
- Time-Bound – Along with the specificity and relevance, goal setting must also come with a definite time frame to make sure they are achieved well and give the anticipated outcomes. Having a deadline to achieve the goals makes it easy to measure and track progress. While having a long time period can be boring for some, a short time frame may be demotivating. So, it is essential to have a set start and end time for the different wellness program activities and challenges to ensure they are achieved in an appropriate and established way.
Goal setting can be daunting, and following a proper strategy like the SMART goal approach for your corporate wellness programs can make it easier and effective in achieving the business and wellbeing targets.