Employee wellness programs have been in the market for a long time, but most follow the ‘one-size-fits-all approach. While this worked a few decades ago, it does not work for all companies anymore. Since workplace health and wellbeing requirements are changing, employee wellness programs must also evolve according to the latest trends.
One of the best ways to ensure meeting specific workplace wellness needs is by – Personalization.
Why a Personalized Wellness Program is Vital?
Employers can gather all the information about employees, like their age, ethnicity, claims data, income, residential area, and more. However, not many are aware of their overall health and wellbeing status, lifestyle habits, preventive care, and physician check-ups.
According to the Agency for Healthcare Research and Quality, knowing the workforce’s culture, habits, and customs can help employers make the right decisions to design the best-suited employee wellness program modules. Offering customized employee wellness solutions that align with the diverse background and wellbeing needs of your workforce can go a long way in boosting engagement and achieving holistic health.
Unless the employee wellness solutions and other program modules suit the wellness needs and interests of the workforce, they will not engage, causing the failure of the wellness programs. Tailoring the program modules and features to meet the current corporate wellness trends and wellbeing needs can help in its success.
The Amalgamation of Population Health and Wellbeing Data
For the successful delivery of tailored programs, the first step is to collect the population’s health and wellbeing data. This can be done by conducting health risk assessments (HRA) and biometric screenings. Since the assessments are the initial and most crucial onboarding activities, they must include all the questions and details tailored to your specific workplace population group.
Apart from including HRA questions that align with the culture, demographics, and habits, the assessments, surveys, and polls must be available with multi-lingual options. Studies show almost 20% of employees in America are not native English speakers. And so, offering the HRA in their native languages can urge them to participate and complete it easily.
In addition to the multi-lingual HRA options, employers must consider the diverse cultural factors. Cultural factors and interests influence eating habits, traditional medicines, societal constraints, and many other living aspects. And so, it is vital to consider all these factors while designing the HRA to ensure maximum employee engagement and honest answers without hurting anyone’s viewpoints.
Although most cultures promote healthy living habits, taking the details into account will give the employees a sense of belonging and value, thus, enhancing trust with their employers. Also, choosing specific language options can make it easy for them to understand the follow-up reports and proceed with the recommendations to improve their health and wellbeing.
Customization of Corporate Wellness Platform
While cultural, language, and other factors must be considered while customizing the HRA, wellness challenges, and other program modules, the most important pointer for personalization should be the corporate wellness platform.
The wellness program platform and the mobile app must be supported with the latest wellness technology that makes it flexible and scalable for personalization to meet specific wellbeing needs, even in the long run. Personalization with company logo, colors, and other branding features can encourage employees to participate and engage well.
The Cost of Customizations
It can be daunting to create health assessments, wellness challenges, and other program modules that align with the workforce’s diverse cultural and demographical factors. Since setting up an in-house production for all these can be difficult, many employers hire a corporate wellness vendor to outsource the program. The cost of the employee wellness program will vary according to the level of customization.
Balancing the workplace wellbeing requirements with the latest corporate trends, financial resources, cultural variation, and evidence-based employee wellness program modules can be difficult. And so, most companies consider outsourcing their wellbeing programs and resources from reliable vendors like Wellness360.
By integrating the science behind healthy living with the latest wellness technology, the employee wellness programs can be customized to ensure a win-win for the employees and employers.