The ever-evolving employee wellness trends have made it evident that conventional workplace benefits like health insurance and simple reimbursement perks are not enough to boost engagement or retain them. Employees today, especially the Millennials and Gen Z are looking out for other aspects while choosing their employers.
Apart from well-suited employee wellness programs, the other parameters that most young employees prioritize today are –
- Employee experience
- Workplace culture
- DEI Programs
- Holistic wellbeing measures
- Flexible working schedules
- Work-life balance
- Purpose and satisfaction in the workplace
While all these factors play a key role in employee retention and overall business growth, employee experience is one of the most crucial ones.
Studies show that companies with high employee engagement are more likely to bring in 2.5 times higher revenue than organizations with lower workplace engagement.
With a strong employee experience strategy, companies can improve their overall performance and productivity, reflecting better business growth and higher retention. And the key lies in making the employees happier and satisfied at the workplace because happier and appreciated employees are more likely to talk positively about the workplace. This word-of-mouth marketing can be a great tool to build the brand name and give it a strong competitive edge in the corporate market.
Here are 3 simple and actionable tips to make your workforce happier and build positive branding for your company.
1. Encourage Paid Time Off
Everyone needs time off from their regular schedules to relax, rejuvenate, and refresh. Taking time from emails, messages, and gadgets regularly can be great for mental health and are also known to boost productivity. Employers and managers can take time off themselves to lead by example for their employees, suggesting it is not wrong to stay away from work at times. Educating the benefits of taking time off and offering resources or reimbursements like PTO can encourage workers to make time for their personal lives without the guilt factor.
2. Implementing DEI Programs and Events
The latest working generation values equality and diversity more than any older working generation. Many employees believe a diverse workforce will help build a healthy, equal, and inclusive workplace culture. When experts and professionals from diverse cultures and backgrounds work together, it is more likely to reflect better workplace productivity and engagement. Employers can encourage celebrating different DEI events, like cultural practices or festivals, to showcase their efforts toward building a morally and psychologically safe workplace. Document the events, create a hashtag if possible, and post the pictures of the celebrations on the company’s social media channels will have the employees realize their individual beliefs, culture, and background matter to the employers.
3. Rewards and Recognition
Everyone appreciates recognition, especially when it is unexpected. And if it comes with rewards and incentives for appreciating their efforts, it can do wonders. Employers must sincerely start recognizing the actions of their workforce and appreciate them by writing emails with appreciation notes, holding workplace recognition events, and discussing their achievements in official meetings. By giving credit and visibility to the workers, they can boost their morale, confidence, and satisfaction at work, all of which reflect higher productivity, better retention rates, and overall business growth.
Simply put, employee experience is the collective interactions of your workforce at the workplace. It involves the workplace culture, the working environment, the resources and tools offered at the workplace, the employee benefits, workplace wellness programs, and many other factors. So, when employers are working on creating the best employee experience for their workforce, it could be the best investment the company could be making. It drives engagement, productivity, positivity, and retention.